Associate Artistic Director
Artistic Line Producer
Ali Skye Bennet
Patrick Anthony Surillo
Marketing and Communications Director
PAULA KAMINSKY DAVIS
JOHN ALAN TURNER
NICOLE A. WATSON
Since 1984, The Drama League has supported directors’ careers. Our fellowships and residencies have developed numerous artists, many of whom are now Artistic Directors, working on Broadway, or otherwise leading the field. Click below the list of artists who have passed through our doors.
The Drama League is currently hiring for the following position(s):
Reporting jointly to the Artistic Director (AD) and Executive Director (ED), the Marketing and Communications Director (MCD) is a full-time exempt position located in the Drama League’s center in New York City. This position supports the mission, programs, and public events of The Drama League by designing, executing, and overseeing compelling messaging and communications campaigns in the following avenues: marketing, publicity, advertising, web, social media, membership, ticket sales, and brand awareness. The Marketing and Communications Director will manage a new marketing and communications team of a small but fast-growing arts nonprofit with an acclaimed history of support services for the professional theater field.
The Marketing and Communications Director oversees two direct reports (the Membership Manager and the Media Associate), as well as an external publicity teamon retainer. Leading this team, the MCD will develop, design, execute and evaluate marketing strategies for the programmatic activity of The Drama League, both to maximize revenue (ticketed and contributed under membership) and increase awareness of TDL’s mission, programs and events. The MCD coordinates with the artistic, development, and administrative departments to effectively communicate strategies internally and externally for success.
BRAND AWARENESS/MESSAGING: Ensure mission-centered message cohesion across the organization. Develop institutional “voice” and style guide for all platforms and programs. Manage weekly and special event-related email marketing campaigns sent through MailChimp. Oversee the Media Associate in the brand-focused design of collateral, including programs, direct mail, advertising, promotions, website, mobile design and content. Coordinate and execute the development of visual and print materials required by all departments including the Annual Report and Awards and Gala Journals.
ADVERTISING/PUBLICITY: Develop long-term, short-term, institutional and project-based publicity and advertising campaigns for artistic programming, fundraising projects, public events, and mission/brand items as appropriate. Draft all copy and media plans and share with department heads for approval. Evaluate the effectiveness of said campaigns via metrics and data, shared with AD and ED. Oversee the work of external publicists, which includes the distribution of program and institutional press releases, management of press inquiries, and crisis communication support. Supervise public relations at public events, including promotion, red carpet, press, customer service and social media.
MEMBERSHIP/TICKET SALES: Lead and oversee ticket sales, seating, customer service, pricing strategies, volunteers, and front-of-house staffing for all Drama League public events. Meet or exceed revenue budget income goals in artistic event programming. Design and implement direct mail, web, and digital strategies to increase audience attendance and maximize revenue. Track attendance for reporting purposes. Provide industry-leading customer service to members, VIPs, patrons, and audiences. Oversee Membership Manager and membership program to increase participation, engagement, and satisfaction. With relevant artistic and development staff, identify new opportunities to increase sales.
SOCIAL MEDIA/WEB: Plan all social media and content marketing with a mission-centered focus. Oversee the implementation of social media engagement through the Membership Manager. Manage website updates and refreshes.
ADMINISTRATION: Attend weekly meetings with program and event staff to understand the programming needs as they develop, so that marketing strategies may be developed in advance. Maintain the master marketing calendar for transparent awareness across staff of daily, weekly, monthly, and annual efforts. Craft an annual communications and marketing strategy. Develop the annual budget with the ED; meet regularly with the Office Manager to track revenue, expenditures, profit-loss projections, budget variances, pricing strategies and other reportage as necessary. Work in conjunction with Development to manage TDL’s database and mailing lists.
TRAITS AND CHARACTERISTICS
The MCD must be an exceptional, passionate and articulate arts professional with a demonstrated record of marketing and communications experience in a non-profit setting. The ideal candidate will be committed to collaboration and teamwork. Working in a multi-tasking environment on multiple simultaneous priorities, the MCD is a superb communicator to constituencies inside and outside of the organization.
A bachelor’s degree in marketing, arts administration, business administration, or a relevant field is required. Successful candidates will have had significant experience (+7 years) in non-profit arts marketing, exhibiting a history of increasing responsibility and success. Experience in the New York City market, and in its theatre industry, is a plus. Fluency in databases, web, and the Adobe Creative Suite preferred. Office work in person, following State Guidelines, in our Tribeca office is required.
COMPENSATION AND BENEFITS
The salary range for this position is $65,000-$70,000 and includes bonus opportunities, health/vision/dental insurance, generous PTO and holidays, in addition to a supportive work environment.
Please submit a cover letter, a professional resume demonstrating marketing and communications experience and employment accomplishments to email@example.com. Applications will be accepted on an ongoing basis until the position is filled.
Become an intern at The Drama League! Learn more about our internship opportunities:
This position reports to the Artistic Coordinator and is tasked primarily with assisting an active Artistic team as they strive to execute and create impactful artistic programming. The intern will work across all facets of the artistic team across all artistic programming, Directorfest, and artistic components within our development efforts. Interns will receive weekly mentorship and guidance during their time with The Drama League. The intern will be expected to work towards creating a strategic plan for themselves during and after their time with the institution under the mentorship of the Associate Artistic Director & Artistic Coordinator. Please note due to the COVID-19 pandemic; The Drama League is working in a hybrid model. You will need access to the internet, phone, and webcam to complete this internship.
- Assist in the implementation of various artistic programs: New Visions/New Voices, TA(L)KING DIRECTION, Master Workshops, Directorfest, Director’s Council, and other events related but not limited to the Fellowship and Residency Program.
- Complete various duties and assignments on behalf of the artistic department with the other departments of the institution.
- Executing various tasks within our database system.
- Collaborate with the artistic staff to complete various tasks as: document/spreadsheet preparation, research, scheduling appointments, etc.
- Scribe/Prepare all meeting notes and distribute them promptly.
- Must possess excellent written and verbal communication skills – be friendly, personable, and outgoing.
- Ability to work independently and manage multiple priorities and projects at once, be detail-oriented, and work well under deadline.
- Ability to establish effective working relationships with staff members, external vendors, and donors at all levels.
- Intermediate knowledge of Microsoft Word, Excel, and an ability to continually develop skills related to use of rapidly changing technology and communications best practices.
- Bachelor’s degree (or equivalent work experience) required.
- September 2021- May 2022 (20 Hours a Week)
- Fall Phase: September 7 – November 18, 2021 (11 Weeks)
- Unpaid Break November 18 – December 26, 2021 (holidays, 6 weeks)
- Spring Phase: January 3 – May 27, 2022 (21 Weeks)
- Fall Phase: September 7 – November 18, 2021 (11 Weeks)
- Schedule is created around the availability of the Intern however, Tuesdays the Intern will be expected to work in the The Drama League Offices – 32 Avenue of the Americas
WHY WORK FOR THE DRAMA LEAGUE
- Engage with the administrative side of the Arts and learn what it takes to put the work on its feet. Gaining a deeper understanding of the day to day operations of a historic Theatre Service Organization that is grounded in National and International theatre culture, located in the heart of the American Theatre scene New York City. You will gain specific insight into the New York theatre scene.
- Engage with artists, while supporting them in their needs to grow professionally.
- Engage with a staff who is committed to creating an environment for you to grow as a professional, regardless of what your long term goals are.
- Engage with yourself and your needs as a working professional, through mentorship, guidance, and art creation. Mentorship will be tailored to your needs and goals through specific experiences.
- Total Paid Weeks: 32 Weeks
- $100 Week Travel Reimbursement = $3,200
- Apply by July 12
- Send a cover letter and and resume to Patrick Surillo, Artistic Coordinator – firstname.lastname@example.org
Please direct all questions or inquires to Patrick Surillo, Artistic Coordinator – email@example.com