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Employment and Volunteer Opportunities


 

EMPLOYMENT OPPORTUNITIES 

 

 

MARKETING AND COMMUNICATIONS DIRECTOR 

 

POSITION OVERVIEW

Reporting jointly to the Artistic Director (AD) and Executive Director (ED), the Marketing and Communications Director (MCD) is a full-time exempt position located in the Drama League’s center in New York City.  This position supports the mission, programs, and public events of The Drama League by designing, executing, and overseeing compelling messaging in the following avenues: marketing, publicity, advertising, web, social media, membership, ticket sales, and brand awareness.  The Marketing and Communications Director will launch a new marketing and communications team of a small but growing arts nonprofit with an acclaimed history of support services for the professional theater field.

 

RESPONSIBILITIES

The Marketing and Communications Director oversees two direct reports (the Membership Manager and the Media Associate), as well as an external publicist on retainer.  Leading this team, the MCD will develop, design, execute and evaluate marketing strategies for the programmatic activity of The Drama League, both to maximize revenue and increase awareness of TDL’s mission, programs and events.  The MCD coordinates with the artistic, development, and administrative departments to effectively communicate strategies internally and externally for success.
 

BRAND AWARENESS/MESSAGING:   

  • Ensure mission-centered message cohesion across the organization. 
  • Develop institutional “voice” and style guide for all platforms and programs.
  • Manage all MailChimp newsletter campaigns.
  • Oversee the Media Associate in the brand-focused design of collateral, including programs, direct mail, advertising, promotions, website, mobile design and content. 
  • Coordinate and execute the development of visual and print materials required by all departments including the Annual Report and Awards and Gala Journals.

ADVERTISING/PUBLICITY:   

  • Develop long-term, short-term, institutional and project-based publicity and advertising campaigns for artistic programming, fundraising projects, public events, and mission/brand items as appropriate. 
  • Draft all copy and share with department heads for approval. 
  • Evaluate the effectiveness of said campaigns via metrics and data, shared with AD and ED. 
  • Oversee the work of external publicists. 
  • Supervise public relations at public events, including promotion, red carpet, press, customer service and social media.

MEMBERSHIP/TICKET SALES:   

  • Lead and oversee ticket sales, seating, customer service, pricing strategies, volunteers, and front-of-house staffing for all Drama League public events. 
  • Meet or exceed revenue budget income goals in artistic event programming. 
  • Design and implement direct mail, web, and digital strategies to increase audience attendance and maximize revenue.
  • Track attendance for reporting purposes.
  • Provide industry-leading customer service to members, VIPs, patrons, and audiences. 
  • Oversee Membership Manager and membership program to increase participation, engagement, and satisfaction. 
  • With relevant artistic and development staff, identify new opportunities to increase sales.  

SOCIAL MEDIA/WEB:   

  • Plan all social media and content marketing with a mission-centered focus. 
  • Oversee the implementation of social media engagement with the Media Associate. 
  • Lead the redesign of TDL’s website, in consultation with the AD, ED, and relevant department staff.

ADMINISTRATION:   

  • Attend weekly meetings with program and event staff to understand the programming needs as they develop, so that marketing strategies may be developed in advance. 
  • Develop a master marketing calendar for transparent awareness across staff of daily, weekly, monthly, and annual efforts.
  • Craft an annual communications and marketing strategy. 
  • Develop the annual budget with the Comptroller and ED; meet regularly with the Comptroller to track revenue, expenditures, profit-loss projections, budget variances, pricing strategies and other reportage as necessary.
  • Work in conjunction with Development to manage TDL’s database and mailing lists.

 

TRAITS AND CHARACTERISTICS

The MD must be an exceptional, passionate and articulate arts professional with a demonstrated record of marketing and communications experience in a non-profit setting. The ideal candidate will be committed to collaboration and teamwork. Working in a multi-tasking environment on multiple simultaneous priorities, the MCD is a superb communicator to constituencies inside and outside of the organization.

 

QUALIFICATIONS

  • A bachelor's degree in marketing, arts administration, business administration, or a relevant field is required.
  • Successful candidates will have had significant experience (+7 years) in non-profit arts marketing, exhibiting a history of increasing responsibility and success.
  • Experience in the New York City market, and in its theatre industry, is a plus.
  • Fluency in databases, web, and the Adobe Creative Suite preferred.

 

COMPENSATION AND BENEFITS

The Drama League offers a competitive salary, bonus opportunities, health/vision/dental insurance, generous PTO and holidays, in addition to a supportive work environment.

 

TO APPLY:  Please submit a cover letter and a professional resume demonstrating professional experience in marketing and communications to opportunities@dramaleague.org. Applications will be accepted on an ongoing basis until the position is filled.  

 


 

VOLUNTEER OPPORTUNITIES 

The Drama League depends on dozens of dedicated, enthusiastic volunteers to assist with special performances, office tasks, theater outings, and event management.  These volunteers are part of our “Backstage Crew,” a dedicated support and social group.

The Drama League Backstage Crew is a select set of individuals who assist on the annual Benefit Gala, the legendary Drama League Awards, the city-wide festival showcasing new artists, DirectorFest, and dozens of other industry events.  Backstage Crew members receive advance notice, industry perks, private get-togethers, and an opportunity to network with other theatre professionals and advocates.

To become a part of the Backstage Crew or for more information, please contact us at backstagecrew@dramaleague.org.

 

 

       

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The Drama League of New York, Inc., is an equal opportunity employer. We will not discriminate and will take affirmative action measures to ensure against discrimination in fellowship and residency artist selection, selection of volunteers, employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment for any employee, program recipient, volunteer or job applicant on the bases of race, color, religion, creed, gender, gender expression, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.